Categories
Soapbox

Agency vs. Freelance vs. In-house: Who Should Create Your Content?

Note: The original version of this article was written when I was working for a content agency. We had a lot of small business/startup clients that paid top dollar for our services but really just needed a good freelancer. The ROI meant most of these clients never renewed their contracts.   Who should create your […]

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Soapbox

5 reasons to publish content from YOU, not your company

You’re not diving into content creation for the glory – so why should YOU be the voice of a company blog or delivering from-the-heart messages on social media? Because your audience needs content from YOU personally. Here’s why: You’re the expert. Yes, you. When people – your potential customers – want to solve a problem, […]

Categories
Soapbox

Content marketing isn’t just about words – it’s about getting those words in front of the right audience at the right time

In the decade and a half that I’ve been working in content marketing – regardless of what we were calling it back in the dark ages of flip phones and Ethernet cables – I’ve seen my share of content marketing or editorial proposals from agencies. And every time I see one that focuses solely on […]

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Soapbox

What is content marketing?

I define content marketing this way – how you’d talk, one-on-one, to your potential customers, if you could. It works like this: Say your company sells a new form of widget. Customer A might really want to know about the technology itself – how this widget is superior to the one he’s already using. Customer […]

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Miscellaneous

Presentation/brochure -real estate investment

Planning, editing, rewrites, project management. Final document intended to work as both a presentation and informational brochure, as needed. Select image to download PDF.

Categories
Miscellaneous

Brochure – commercial real estate management

Planning, editing, rewrites, project management. Select image to download PDF.

About me

I’m a Utah-based marketing writer, editor and strategist who believes the best way to reach an audience is to empower them with the information they need to make good decisions. Specialties include: Articles Blogs White papers and how-to guides Infographic concepts, research, data points Copywriting Editing – substantive, copyediting, proofreading Nurture flows and onboarding Landing […]

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Strategy documents

Strategy documents (clients vary)

Strategies developed based on client goals and budgets. Click on image to go to a folder with multiple documents to choose from.    

Categories
White papers, how-to guides, other lead-gen downloads

White paper: Sales tool for existing market segment (education)

Existing segment sales tool. Editing, writing.

Categories
Ghost writing, articles, blogs

Articles: magazine

Magazine paid articles (native); part of bi-monthly print series also repurposed for web and social. Strategy, planning, editing, project management. (Click thru images to see larger versions.)