Categories
Marketing campaigns, email and ads

Landing page: targeted audience segment

Landing page targeting single prospect group (direct sales); writing, editing

Categories
Miscellaneous

Interactive “time machine”

Ancestry.com Time Machine. Part of 1940 U.S. Census campaign at Ancestry.com. Viewers answered a few questions and were given a custom video. Concept, strategy, scripting (with agency), project management, launch. Delivered via social channels.

Categories
Miscellaneous

Interactive photo map (UGC)

Part of 1940 U.S. Census campaign at Ancestry.com. User-submitted content. Include public browsing, commenting and sharing options. Concept, strategy, project management.  

Categories
Infographics, video, slideshows

Flowchart: historical record collections

Infographic highlighting new employment-focused historic records. Campaign strategy, planning, writing/editing.

Categories
Infographics, video, slideshows

1940 U.S. Census (Ancestry.com)

Sample infographic for 1940 U.S. Census launch. Part of a series of infographics highlighting all 50 states. Planned, researched, contributed to writing/editing, promotion of and worked with design team on overall look.

Categories
Infographics, video, slideshows

Video: intro for small tech startup

Intro video for small startup tech company – with big competition. Created initial script direction and script drafts and oversaw project for client. Click the image to play video on YouTube

Categories
Ghost writing, articles, blogs

Ghost writing

Over the years, I’ve both strategized personal blog posts and ghost written for a wide range of business people – from a high-powered, female bank executive to a retired surgeon. Sometimes the agendas of the blogs are completely transparent, other times hidden. But in the following examples, there was absolutely no hidden agenda – our […]

Categories
Ghost writing, articles, blogs

Blog posts: sales-driven

Sales-focused blog posts for startup tech firm based on client-requested topics. Research, planning, writing, editing. Who is Nuvestack? VDI vs DaaS Is DaaS ready for the enterprise?

Categories
White papers, how-to guides, other lead-gen downloads

White paper: HR / PEO

Strategized, planned, edited, project managed. Part of a series of downloads for client.      

Categories
White papers, how-to guides, other lead-gen downloads

Lead gen ebook: marketing ROI

Strategy, outline, editing, project management and concepts for smaller assets to be created from ebook. DOWNLOAD EBOOK (note: not all images are finalized in this version).