Categories
Marketing campaigns, email and ads

Landing page: targeted audience segment

Landing page targeting single prospect group (direct sales); writing, editing

Categories
Marketing campaigns, email and ads

Landing page: African American historical record collection

Marketing campaign landing page; dynamic components change based on prospect vs. user. Page strategy to align with campaign strategy, planning, writing, editing. Note: page has been replaced by updated version which still contains some components of original page, most notably the original carousel and related information.