Category: Soapbox

Note: The original version of this article was written when I was working for a content agency. We had a lot of small business/startup clients that paid top dollar for our services but really just needed a good freelancer. The ROI meant most of these clients never renewed their contracts.   Who should create your […]

You’re not diving into content creation for the glory – so why should YOU be the voice of a company blog or delivering from-the-heart messages on social media? Because your audience needs content from YOU personally. Here’s why: You’re the expert. Yes, you. When people – your potential customers – want to solve a problem, […]

In the decade and a half that I’ve been working in content marketing – regardless of what we were calling it back in the dark ages of flip phones and Ethernet cables – I’ve seen my share of content marketing or editorial proposals from agencies. And every time I see one that focuses solely on […]

I define content marketing this way – how you’d talk, one-on-one, to your potential customers, if you could. It works like this: Say your company sells a new form of widget. Customer A might really want to know about the technology itself – how this widget is superior to the one he’s already using. Customer […]